Sunday, August 17th, 2014
Business owners are often confused when it comes to web design Bristol. This is because they have a specific idea in mind, but it may not be what consumers want. What has been trending the last couple of years is simplicity. Keep it simple that is the bottom line. Complicating designs with animation and huge navigation lists is just annoying to consumers. They like quick, clean and easy to get on and off the website in a short amount of time.
The term simple in regards to web design Bristol is to not incorporate too many colours. Two colours are ideal for a website. Only integrate a third colour for outlining or highlighting purposes. Two colours is sufficient given that it keeps the design simple and it isn’t too busy for users to look at.
Be careful with your colour selection. You do not want to pick colours that appear to be fluorescent. Users have a hard time staring at lime green, bright pink and bright yellow for more than about a second. Earth tones or black and white scaled designs are ideal.
Neutral colours include:
- Muted orange
- Grey-blue mixes
- Mustard Yellow
Another important part of web design Bristol is the navigation. Users absolutely dislike having to search through numerous menus to find their desired destination. Clearly outline navigation with a drop down menu that is specific. Be sure that you are categorising items properly as well.
A search option is important to users. When they are in a hurry, implementing a few key words into a search bar brings up the content that they wish to read in a much faster fashion. The search bar should be optimised to work with keywords within the content on your website. This ensures that only the most relevant and most recent content based upon user input criteria.
Access to Archived Content
Older content on a website should be archived to keep it running smoothly. Old content clutters the bandwidth. However, access to the archived content should be available. You can integrate an archive search bar. This will bring up relevant content that is a little older. The reason this is important is that users will remember content read on your website and may want to find the reference again later.
Keeping the above items in mind is ideal to create a trending website design that is user friendly, responsive and well-organized. Confused users are the last thing that you want. Many users will come to you from shared content posted on social media networks. Their first impression of the website, your business and how well it is represented is quite important. If users are underwhelmed, they are not likely to return so this results in lost potential revenues. From time-to-time, consider including a user satisfaction survey that can be done at will when users are on the website. This tells you how you’re doing in the design and functionality departments.